Bringing back reusables in 2021

Single-use is so 2020!

It takes 21 days to form a new habit. Not long hey? Which is why we’re working with local cafes @specialty_coffee_trader, @tashasplace_tsv, @thecoffeetreetsvcollective, @shaka.goodfoodculture, @kdsvegantakeaway from the 8 - 29 January (that’s 21 days in case you’re wondering) to supercharge the number of customers using reusables, culminating in #UseYourOwnCupDayon Friday 29 January! 🙌


Each week, our cafes are tallying up how many of their customers use reusable cups. The goal is to see the percentage of reusables increase over the coming weeks as their awesome customers start to form the new habit of reuse. On #UseYourOwnCupDay, we're working with them towards the highest day of reusables uptake!

So, we're asking everyone to come to visit our participating cafes on Friday Jan 29th with your reusable cup in hand and tell them how great they are (plus tag them and us on social media). We want to achieve 100% reusables on that day. Come on Townsville.. let's do this! 🐠

Why are we doing it?

Well, our throwaway culture devalues all of us... everything and everyone 😢. We want to build a reuse culture and show that reuse is possible and more beneficial than single-use to businesses and our communities.

As a way of getting things started, in each of our Plastic Free Places communities (Adelaide, Perth, Cairns, Townsville and Byron Bay) we have chosen at least one cafe to run a pilot reusables campaign with over the month of January.

The cafes will build up to ‘Use Your Own Cup Day’. This started in New Zealand in 2018 by UYO.NZ and we’re excited to help bring it to Australia.

And while the pilot is planned for January, we'll look to continue this with more cafes, and our hope is that it will expand beyond in the months & years to come.

We each have the opportunity to make some incredibly positive changes this year, we just have to make a start. ⁣We believe BYO reusables shouldn't just be one day of the year, it needs to be everyday.. we just need to create the habit!

P.S. Reusable cups are allowed under Qld Covid restrictions in a contactless pour.